Exquisite tailoring has a long tradition in Tyrol. Take, for example, the fine craftsmanship of the world-famous and highly sought-after traditional costumes. SWAROVSKI OPTIK takes advantage of this great wealth of expertise, with some textile products manufactured just a stone’s throw from its site in Absam.
Idea
During our search for new and sustainable packaging concepts as well as inspiration for other SWAROVSKI OPTIK products, we considered the question: would it be possible to procure items made entirely in Austria? And if so, how? The idea fascinated us and we investigated it further: which material met this requirement, is free from plastic, and can be processed in our region?
Our research led us to choose a linen-cotton blend, a completely natural-origin material produced in a small traditional Austrian weaving mill.
The cycle of
nature
These examples provide just a glimpse of the vital importance we place on sustainability. As a company engaged in production, which relies on nature’s resources, we focus on ensuring that the cycle is complete in terms of what we give and take. We therefore comply with very strict environmental regulations and stringent ecological standards designed to preserve our natural habitat. Because we are conscious of our responsibility toward nature and strive to assume this each day in every area of our operations.
