Sport optics of the highest precision made in Tyrol
Founded in 1949, SWAROVSKI OPTIK specializes in the development and manufacturing of sport optics of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding hunters, birders and outdoor enthusiasts. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and esthetic design.
SWAROVSKI OPTIK has enjoyed strong economic growth for decades, increasing turnover from 31.7 million euros in 1993 to 197 million euros in 2023. Over the same period, the number of workers worldwide has grown from 380 to more than 1000.
Environmental sustainability is key for SWAROVSK OPTIK. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment friendly production and its long-term commitment to selected nature conservation projects.
Who we are
Management Board
From left to the right: Andreas Gerk (CTO), Paul Churchill (CMO), Stefan Schwarz (CEO), Thomas Saller (CFO)
Part of the Swarovski group
Family owned business
SWAROVSKI OPTIK, together with the Crystal business unit and Tyrolit, the manufacturer of grinding materials and tools, is part of the Swarovski Group which is wholly owned by the Swarovski family. The values and tradition of this family company make for visionary, responsible and sustainable corporate development in which people, in the shape of customers and employees, and a respectful way of dealing with nature and its living beings play a central role.
Strong local roots
Ever since the company was founded in 1949, the vast majority of the development and manufacturing process for SWAROVSKI OPTIK products has taken place at the company’s main site in Absam, Tyrol. This commitment to the local region will continue into the future. Making our products in Absam is part of our identity at SWAROVSKI OPTIK. The staff, their expertise, state-of-the-art technology, and the unique setting have shaped the brand and our values for many decades. We are absolutely committed to this location and our roots.
From Tyrol into the world
For years, this international company has been working hard to develop new markets. Today, 91 % of all SWAROVSKI OPTIK products are exported. The company is present in 92 countries, 47 of which have direct delivery. The core markets are Europe and North America. Being a global market leader is the goal of our company alongside achieving profitable growth and ensuring secure jobs.
International
Global market leader
We cannot stay at home and simply wait for customers to call. Instead, we have to go out into the world and make our products and services accessible to people wherever they are. Thus, we have to speak foreign languages, know our customers and – despite our strong roots in the beautiful region of Tyrol – make the world our home. Below you see our international subsidiaries in alphabetical order.
Sales Office
Daniel‐Swarovski‐Straße 70,
6067 Absam, Austria
Phone: +43/5223/511‐0
Email: info‐at@swarovskioptik.com
Sales Office
Preenakker 23
1785 Merchtem
Belgique
Phone: 02 / 620 14 00, (NL) 0800 022 19 63
Emial: info‐be@swarovskioptik.com
Sales Offices
CEE:
SWAROVSKI OPTIK Vertriebs GmbH
Daniel‐Swarovski‐Straße 70, 6067 Absam, Austria
Phone: +43/5223511‐0
Email: info@swarovskioptik.com
Eastern Europe:
T. Žebrausko g. 19‐1, LT‐14188, Vilnius, Lithuania
Phone: +370 6873 1515
Email: info‐lt@swarovskioptik.com
West Balkan:
Rige OD Fere 11, 11000 Belgrad, Serbia
Phone: +381 6325 7815
Email: info‐wb@swarovskioptik.com
Hungary / Rumania:
Rakoczi ut 64, 1074 Budapest, Hungary
Phone: +36 30 3312161
Email: info‐hu@swarovskioptik.com
Czech Republic and Slovenia:
U Palenice 290, CZ 686 04 Kunovice, Czech Republic
Phone: +420 602 423816
Email: info‐cz@swarovskioptik.com
Poland:
Ul. M. Handelsmana 13/1, 51‐605 Wrocław, Polska
Phone: +48 668 054 044
info‐pl@swarovskioptik.com
Sales Office
9, rue du Faubourg Poissonnière, 75009 Paris
Phone: +33 01 48 01 92 80
Email: info‐fr@swarovskioptik.com
Sales Office
Heilig‐Geist‐Straße 44
83022 Rosenheim, Germany
Phone: +49/8031/400 78‐0
Email: info‐de@swarovskioptik.com
Sales Office
SWAROVSKI OPTIK Italia S.R.L.
Piazza Renato Simoni 1, I‐37122 Verona
Phone: +39 045 8349069
Email: info‐it@swarovskioptik.com
Sales Offices
SWAROVSKI OPTIK NORDIC AB
Delivery Address: Swarovski Optik Nordic AB, Stora skuggans väg 12B, 115 42 Stockholm, Sweden
Invoice Address: Swarovski Optik Nordic AB C/o EkonomiLänken AB Box 726, 191 27 Sollentuna
Schweden/ Sverige: Phone: +46 8 544 715 40 Email: info‐se@swarovskioptik.com
Denmark/ Danmark: Phone: +45 702 027 09 Email: info‐dk@swarovskioptik.com
Finland/ Suomi: Phone: +358 3364 1354 Email: info‐fi@swarovskioptik.com
Norwegen/ Norge: Phone: +47 226 777 10 Email info‐no@swarovskioptik.com
Sales Offices and Distributors
Distributors:
SWAROVSKI OPTIK Vertriebs GmbH
Daniel‐Swarovski‐Strasse 70, 6067 Absam, Austria
Phone: +43/5223511‐0
Email: info@swarovskioptik.com
Middle East
P O Box, 113220, Abu Dhabi, United Arab Emirates
Phone: +971 55 9560764
Email: info@swarovskioptik.com
SWAROVSKI OPTIK (Shanghai) Co., Ltd.Phone: +86 (021) 63306835
Email: info-gc@swarovskioptik.com
SWAROVSKI OPTIK Hong Kong Limited
Phone: +852 (2969) 6165
Email: info-gc@swarovskioptik.com
Swarovski Australia PTY LTD
Phone: +61 (02) 8345 7208
Email: info-aunz@swarovskioptik.com
Swarovski International (NZ) Ltd.
Phone: +64 (04) 595 4286
Email: info-aunz@swarovskioptik.com
SONA
Swarovski North America LTD
2 Slater Road, Cranston, RI
Phone: +1 401 734 1800
Phone: US: +1 800 – 426 ‐ 3089
Email: info-us@swarovskioptik.com
Direct Sales Office
Bernstrasse 281
4852 Rothrist, Switzerland
Phone: Tel. +41 / 62 / 398 32 33
Email: info‐ch@swarovskioptik.com
Sales Office
Swarovski Optik UK & Ireland Ltd.
Suite 6 Gatwick House, Peeks Brook Lane, Horley, RH6 9ST
Phone: +44 56 0109 2600
Email: info‐uk@swarovskioptik.com