How do you understand the value of binoculars? That’s right, by looking through them and experiencing precious moments. You need to see for yourself how it feels to get so close to nature without disturbing the animals. It is an amazing sensation that uplifts the soul and allows you to immerse yourself in the present moment. In our words, you
But how do we share this experience with as many people as possible? We knew that it was time for us to seek direct contact and venture with our binoculars and spotting scopes into their natural habitat: the outdoors.
Thus, the Mobile Experience was created. A vehicle
that brings optical gear to the places were wildlife observation
is happening. So that you may see for yourself what the
fuss is all about. With the Mobile Experience, SWAROVSKI
OPTIK developed a unique mobile brand experience which aims to get closer to customers and enable as many people as possible to immerse themselves in the world of SWAROVSKI OPTIK and try out high-quality products.
MOBILE EXPERIENCE
TRAILERS, BUSSES, AND BIKES
The first Mobile Experience was launched in 2017 in Central Europe. In 2019, we "went west" and brought the Mobile Experience to North America. Since then, 36 Mobile Experience set ups have been on the road throughout many countries, ranging from small environmentally friendly bikes to event cars and the famous SWAROVSKI OPTIK trailers.
