Discover nature with us at the
Global Birdfair 2025!
As one of the main sponsors, we’re excited to showcase our latest innovations and full range of products:
AX Visio – The world’s first AI-supported binoculars
NL Pure Binoculars 10x52 and 14x52 – Cutting-edge optics for ultimate clarity
My Junior Binocular – Our very first binoculars designed specially for children
When: 11–13 July 2025
Where: Lyndon Top, Rutland, UK
We look forward to welcoming you to our stand—see you there!
Now available
MY Junior
Our new MY JUNIOR binoculars - with proven SWAROVSKI OPTIK quality and a special design for little adventurers - turn every outdoor expedition into an unforgettable experience.
Beyond seeing
AX Visio
The AX Visio is the perfect symbiosis of digital intelligence and high-performance sport optics.
Biodiversity
The SWAROVSKI OPTIK Rainforest
For the love of nature is the guiding principle at SWAROVSKI OPTIK. To live this principle and to make a difference, we have bought 285 acres (115 ha) of rainforest on the Osa Peninsula in Costa Rica: the SWAROVSKI OPTIK rainforest. With this hands-on conservation project, we want to take on responsibility in the face of the biodiversity crisis.
