How do you understand the value of binoculars? That’s right, by looking through them and experiencing precious moments. You need to see for yourself how it feels to get so close to nature without disturbing the animals. It is an amazing sensation that uplifts the soul and allows you to immerse yourself in the present moment. In our words, you
But how do we share this experience with as many people as possible? We knew that it was time for us to seek direct contact and venture with our binoculars and spotting scopes into their natural habitat: the outdoors.
Thus, the Mobile Experience was created. A vehicle
that brings optical gear to the places were wildlife observation
is happening. So that you may see for yourself what the
fuss is all about. With the Mobile Experience, SWAROVSKI
OPTIK developed a unique mobile brand experience which aims to get closer to customers and enable as many people as possible to immerse themselves in the world of SWAROVSKI OPTIK and try out high-quality products.
MOBILE EXPERIENCE
TRAILERS, BUSSES, AND BIKES
The first Mobile Experience was launched in 2017 in Central Europe. In 2019, we "went west" and brought the Mobile Experience to North America. Since then, 36 Mobile Experience set ups have been on the road throughout many countries, ranging from small environmentally friendly bikes to event cars and the famous SWAROVSKI OPTIK trailers.
MEET US
AT EVENTS OR TRADE SHOWS
You want to know more ways to meet us? Come to one of our events close to you. Throughout the year, we organize or attend countless events, from trade shows and exhibitions to our Discover Nature Tour. This tour takes place from April to October. We are out and about in many countries around the world and look forward to meeting nature lovers like you. Get to know our brand, get expert advice and most importantly:
Connecting with Consumers
The Importance of SWAROVSKI OPTIK's CAMPEX Concept
Since as early as 2013, SWAROVSKI OPTIK has persued direct engagement with end consumers, reaching out through various channels such as our retail store in Wattens, online platforms, trade fairs, Mobile Experience initiatives, and the innovative CAMPEX concept. CAMPEX, derived from "Camp" and "Experience," epitomizes our commitment to glocalization – offering a global brand experience in a local setting. CAMPEX represents more than just a hybrid office, showroom, and consumer store; it's a platform for immersive experiences tailored to our target groups: Hunting, Birding, and Outdoor. Visitors to CAMPEX not only have the opportunity to see and feel our products but also to experience them in the environments they were designed for.
Welcome Nature Lovers
SWAROVSKI OPTIK Store, Austria
Since 2023, we have been welcoming visitors from all over the world to the new SWAROVSKI OPTIK Store on the site of the Swarovski Kristallwelten in Wattens, Tyrol. Here, you can truly feel the love of nature – materials such as clay, stone, and wood bring the natural world inside, the roof is covered with lush greenery, and the large glass frontage opens up amazing views of Tyrolean mountain landscapes. Experience our brand up close, try out the latest binoculars and spotting scopes, and chat with us in person. We are looking forward to seeing you!
At our showroom at the headquarters in Absam we invite people to discover the latest SWAROVSKI OPTIK products, chat with experts and spend some time in the “heart” of our company, in the middle of the majestic Tyrolean Alps.
