![75years home teaser](https://images.ctfassets.net/pvkenuwtinkd/2ka1H0Uib0s9dd1MZqFSpb/a0cf7aaf1902ac40c372de817012c3ee/75years_home_teaser.jpg?q=80&w=2000)
Anniversary offer
Celebrate with us
75 years SWAROVSKI OPTIK – an occasion to celebrate! To mark this special occasion, we would like to present you with a special anniversary offer. This is our way of saying thank you to all nature lovers who are not only a part of Generation Nature, but also an essential cornerstone of our success.
![K24 NL Pure 52 Lead RGB cropped](https://images.ctfassets.net/pvkenuwtinkd/1QcX1WAwlclDi3v0nbPTLA/3ca2e98a5b03002525cf3e3b5c36d71b/K24_NL_Pure_52_Lead_RGB__2_.png)
![K23 MY Junior NZ97482 CMYK ID: 1970690](https://images.ctfassets.net/pvkenuwtinkd/1ggJjQDnKsvSLluasWwzfX/1ade4b28c8d78f35e99d1d419b5932e4/K23_MY_Junior_NZ97482_CMYK.jpg?q=80&w=2000)
Now available
MY Junior
Our new MY JUNIOR binoculars - with proven SWAROVSKI OPTIK quality and a special design for little adventurers - turn every outdoor expedition into an unforgettable experience. Buy now and receive a SC cap Junior free of charge when you buy a MY Junior!
![K19 Patrick Hundorf Hessen 0218 bearb Gen-Nature RGB klein](https://images.ctfassets.net/pvkenuwtinkd/4Cl4E3Y2tuQ2nvKDBHXLdv/6cdf8ed8b0d0d3984d9c48037677815e/K19_Patrick_Hundorf_Hessen_0218_bearb_Gen-Nature_RGB_klein.jpg)
![AX VISIO visual 9000 species](https://images.ctfassets.net/pvkenuwtinkd/1lptKXITAsvkhROHnyJxuA/2e44d255090d5b9c085025abc1b4e820/Screenshot_2023-12-21_114801.jpg?q=80&w=2000)
Beyond seeing
AX Visio
The AX Visio is the perfect symbiosis of digital intelligence and high-performance sport optics.
![K19 ATX 115 perspektivisch HRes RGB - lens cropped](https://images.ctfassets.net/pvkenuwtinkd/6i4l2JOMeuucCf7jB4lrZa/46b94af72a4c68d4d208d36a1c1540d9/K19_ATX_115_perspektivisch_HRes_RGB__1_.png)
![K23 SWAROVSKI OPTIK Store Wattens 005](https://images.ctfassets.net/pvkenuwtinkd/lKf7vwOnOiGHGnrXfgYxR/320fefb8523f50f9d4a15f776b7c36eb/K23_SWAROVSKI_OPTIK_Store_Wattens_005.jpg?q=80&w=2000)
WELCOME NATURE LOVERS
The world’s first SWAROVSKI OPTIK Store
SWAROVSKI OPTIK wants to inspire people to love and care for nature. Only those who look closely and consciously appreciate the moment can recognize the beauty of nature around us and the need to protect it. Experience our brand and our convictions for yourself: in the world’s first SWAROVSKI OPTIK Store. Chat with us and try out our latest products.