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MY Junior Christmas Landingpage 2400x1600MY Junior Christmas Landingpage 2400x1600MY Junior Christmas Landingpage 2400x1600

For more joy under the Christmas tree

The perfect gift

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K24 Thermal Tour Website 1400x600

Thermal tour from SWAROVSKI OPTIK

An incomparable experience!


Discover our latest thermal imaging innovations. Test the tM 35.2 and tM 35+ exclusively and experience their outstanding quality for yourself. Our experts will be on site to explain how they work in detail and answer all your questions. Visit our event page for more information!

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K24 NL Pure 52 Lead RGB cropped
THE NEW NL PURE 52 - now availableShop now
K23 MY Junior NZ97482 CMYK ID: 1970690

Now available

MY Junior


Our new MY JUNIOR binoculars - with proven SWAROVSKI OPTIK quality and a special design for little adventurers - turn every outdoor expedition into an unforgettable experience.

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K19 Patrick Hundorf Hessen 0218 bearb Gen-Nature RGB klein
75 years: Be part of the “Generation Nature” community!Discover now
75years home teaser

Anniversary offer

Celebrate with us


75 years SWAROVSKI OPTIK – an occasion to celebrate! To mark this special occasion, we would like to present you with a special anniversary offer. This is our way of saying thank you to all nature lovers who are not only a part of Generation Nature, but also an essential cornerstone of our success.

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K19 ATX 115 perspektivisch HRes RGB - lens cropped
Find the perfect productProduct guide
K23 SWAROVSKI OPTIK Store Wattens 005

WELCOME NATURE LOVERS

The world’s first SWAROVSKI OPTIK Store


SWAROVSKI OPTIK wants to inspire people to love and care for nature. Only those who look closely and consciously appreciate the moment can recognize the beauty of nature around us and the need to protect it. Experience our brand and our convictions for yourself: in the world’s first SWAROVSKI OPTIK Store. Chat with us and try out our latest products.

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Welcome to Swarovski Optik
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